Kissed by Nature ™

The Stats

Around 45% of the world's fruit and vegetables go to waste each year.

In 2021/2022, Australian Horticulture farms reported a 25% loss/wastage in their citrus crops.

82% of farms indicated that environmental factors (such as natural disasters, pests, and disease) were the primary cause of their total crop loss/waste.

An average of 18% of farms reported the crop loss was due to crop quality not meeting specifications.

Brand Pillars

FLAVOUR
Kissed by Nature citrus is grown in the South Australian Riverland under the same conditions as our Class 1 Venus range. Our citrus will always taste sweet & juicy, even if Kissed by Nature skin has been blemished and scarred by its natural environment.The core of us remains exactly as nature intended – beautiful, sweet & tasty.

QUALITY
We’ve been carefully managing the process of providing the highest quality citrus on the marketplace for the past 340 years. Kissed by nature may not meet societies unachievable standards of external perfection, but the internal quality of the fruit is never compromised.

SUSTAINABILITY
Same taste, less waste. We’re contributing to a more sustainable marketplace where no one from the farmer to the consumer loses out. Kissed by Nature ensures that regardless of the external appearances of the skin, the citrus gets onto shelves and into consumers’ homes.

The Solution

The Blackbox that the Class 2 fruit are sold in signals to buyers that these are the "reject" fruit.
We have created a distinct identity for the Class 2 fruit (Kissed by Nature) in order to shift perceptions and educate the market on the internal quality of the fruit.

FRUIT WITH A TASTY BACKSTORY

Kissed by Nature is a story of triumph. A love story between the earth and the fruit. Through language, colour, illustration & type we tell the stories of how the fruit came to look the way it does. We highlight that despite our battles, our marks, our imperfections, we’re still sweet and unaffected on the inside.